Jun 18th

2013

Posted in Marketing

Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne.

Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing platform which manages both the database and send. It also gives clients the ability set up custom EDM templates for future sends.

Godwin Charli eDM

Customers could then enter the competition through a simple entry mechanic using AdmitOne, our Facebook competition system. Customers were required to “Like” the Godwin Charli Facebook page then enter their contact details. If they already liked the Godwin Charli Facebook page, they could still enter the competition by submitting their details.

Godwin Charli AdmitOne Competition Page

The benefits of the campaign to Godwin Charli were threefold:

  • It leveraged their existing database of email addresses and rewarded loyal customers with the chance to win prizes;
  • It grew the number of Facebook ‘likes’ from their existing customers;
  • By sharing the page, it increased virality of the competition, as well as awareness of the Godwin Charli brand, to a new audience.

There was a great response to the competition and showed the effectiveness of an email campaign to existing customers can result in more engaged readers on Facebook.

About Godwin Charli

Godwin Charli is a fashion brand who design and manufacture clothing to the highest standards in both ready-to-wear and made-to-measure. Based in Melbourne, they have 3 retail stores as well as an online store.