Aug 23rd

2012

Posted in Design & Creative

We were asked to produce a touching video for AstralStone. The aim of the video was to demonstrate the care and attention when producing a memorial for a loved one.

Originally we produced a script alongside a story board to deliver the concept and emotion that we wanted to convey. The original script and concept read:

“It does matter how the memorials are made, what material we use right down to the shade of colour in the font.

It is important to us to get it right because a memorial is such an important finishing touch for the resting place of your loved one.

It’s also important that we pay good attention to your needs and your requests, as no two memorials are the same. To us, a memorial is a final statement to world about who a person was, and the way they want to be remembered.

It matters so much that we use every tool available to us to make sure we get it right. We even use Computer Generated designs so that we can help you visualise what the final product will look like.

It matters to us because we understand how much it matters to you.

AstralStone.   Because it matters to you.”

We decided to film the story with less emphasis on the person, but rather more as a journey of the headstone itself and the effort & care it undergoes. To create the effect of care and effort we wanted to have lots of space in the shots so we emptied out the warehouse and tried to show as few people as possible working on the job. By starting the video job later in the afternoon and finishing on a “lights-out” shot, we have created the illusion that the work took a very long time.

By the time we had finished the first cut, we collectively agreed that the video conveyed the message so well that it was no-longer required to record the voice-over script. A few edits later and here we find the finished product.