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Your website is the vehicle for your online marketing strategy, so it’s vital for your website to be built according to standards while using the best software to produce results of the highest quality. Scorch has planned, designed, and developed hundreds of successful websites that suit different budgets, helping both small businesses and some of the most well-known brands in Australia. We work closely alongside our clients to ensure the end product is exactly what they envisioned. Our close partnerships with our clients have enabled us to provide cost effective website projects with stunning outcomes through good communication of ideas and close collaboration. The result? Our clients receive a website that is designed, developed, and tailored specifically to their requirements, a formula that results in satisfaction each and every time.
Every website has goals—the common ones being lead generation, branding, sales support or eCommerce. Picking the right strategy for your business / organisation depends on your product / service, where you sit in the market and where you intend to drive your sales from. Through discussions, research and workshops, we can reveal the most appropriate web strategy and plan for you.
It is important that your web creative matches your brand and makes a positive statement. A successful website needs to find a good balance between information provision and call to actions. At the same time, it should adhere to industry best practice and web compliance. Our dedicated web creative and design team will be able to guide you to make the right web design and creative choices that suit your business / organisation.
We are able to help you design and build your next eCommerce project, whether you are looking to start up a new eCommerce website or to improve on the current platform you are using. By understanding your target audience, we can help you create a webstore that engages your target audience and helps you convert on sales.
Make sure your website offers the same user experience across a number of browsers websites (both web and mobile). While most CMS platforms are flexible enough to cater for a variety of devices, it is important to plan your content to match the user experience you want to create. Given that there are different screen sizes and types of content that you might have, it is viable to offer a completely different user experience from mobile to web.
The aim of a well-integrated approach is planning where your website sits in your marketing strategies to help you maximise your campaign spend. Websites are also used to provide cost-efficient customer service. It is also the first place for your customers to know more about your promotions and campaigns and where they interact with your business. With clever planning, we can help you build an asset that supports all your brick and mortar and social marketing efforts as well as engaging first time visitors.
Our specialist SEO services have helped businesses gain more targeted traffic to their websites. Moreover, we are able to help you manage your paid marketing promotions through Adwords, YouTube and Facebook. Our traffic specialists can help formulate campaigns that will help bring visitors in and engage them.
Structuring your website and presenting your content logically are crucial parts of ensuring web success. Clever structuring ensures that both users and search engines are able to find your content easily. It also presents a better user experience and better conversion rates. We can help you reduce duplication and prioritise content presentation through Information Architecture.
The next steps after a website has been established are to generate traffic through branded and social efforts and to smoothen out the user interface to improve conversion rates. Improving conversion rates is a process of trial and error, split testing and a combination of both art and science. We can help you identify the key factors that drive your conversion rates and provide you with the processes & technology to improve on it. We can help isolate trouble points on your website and provide both statistical analysis and implementation to improve your conversion rates.
Contact us to discuss your web design and web development requirements today.
Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]
Dentsu Aegis Network Acquires Majority Share of Scorch Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, withi […]
Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]
Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]
Keep your car cool this summer with Kulcar Summers are a quintessential part of the Australian and NZ heritage—ice cream, beaches, swimmers and BBQs. Everyone who enjoys the splendours of summer also has to suffer boiling hot car interiors and scalding seats. Kulcar has an ingenious product that eases the pain of hot car interiors. Powered by the very thing […]
This June Scorch went junk free! Junk Free June is a new fundraising event that challenges people to give up junk foods during the month of June. Here at Scorch we decided to get involved. We’ve got the Cancer Society’s back – get ours by donating or spreading the word. 100% of the money raised from Junk Free June goes straight to the Cancer Society. The Cancer S […]
Noveco – A Bespoke Approach for a Game Changing System Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]
Guides on eCommerce Sites Work Here is a simple example that Bookworld has put in place and the process of getting to this content was simple: a) They identified from web stats and the search bar usage stats that a certain portion of their visitors weren’t entirely sure what they wanted. b) They identified that people enjoyed having a simple visual guide to picki […]
Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne. Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing pl […]
Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]
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