Feb 18th

2013

Posted in Design & Creative

It’s Mate v Mate v Cancer.

If you had the chance to come up with a fun, competitive challenge against a mate as well as raise money for cancer in the process, you’d give it a go, right?

We worked with partner agency, Brand Response and The Cancer Council New South Wales (TCCNSW) on this inaugural campaign to raise awareness, and funds, specifically for cancer in men.

The idea behind Mate v Mate is 2 mates (could be family members, workmates or teams) to come up with a challenge – whether it be a sporting challenge, speed, strength, whatever they chose – then get people to ‘back them’ by donating funds towards them personally or towards the challenge. By having a bit of fun, the door to talking about cancer and other health issues in men can be opened.

Our involvement in this campaign was to design and build the website with the following functionalities:

  • Allow people to watch videos to see what other challenges people are doing, including our Ambassadors;
  • Link to an external fundraising system where people could register themselves and the challenge, then invite a mate to join them as well as donate funds to a person, a challenge or to the cause itself.
  • The website was built in WordPress so that TCCNSW could update, change and add content after the launch of the campaign.

With high profile Ambassadors on board, such as cricketing hero Michael Clarke, The Chasers and the Bondi Rescue boys Maxi and Gonzo, we’re excited to be part of a campaign that not only will culminate in lots of fun challenges but also encourage men to talk about and raise funds for the cancers that affects 1 in 2 Australian men.

The team at Scorch will also be doing to do a challenge or two, so look out who our ultimate winners are in March!