Marketing Strategy and Consulting

 

Brand development and communication

Our marketing consulting team consists of experts with years of experience in helping businesses develop and position their brand. In today’s cluttered world, Cutting through in today’s cluttered world is increasingly difficult so let us guide and assist you with our marketing and digital experience.

The most common ways we can contribute include:

  • Brand Strategy & Communication
  • Channel Planning
  • Brand and Product Development
  • Creative

 

Promotions and Campaigns

If you are running a business and want to grow through marketing and promotions, we are the perfect partner for you. We can help you drive results from every marketing activity you undertake. If you have been planning or are already making an investment in marketing, our goal is to help you maximise the return.

We can contribute through:

  1. Planning and creating marketing campaigns. We can help you find that perfect balance between campaigning for sales versus campaigning for brand exposure.
  2. Designing marketing campaigns that fit your budget.
  3. Providing you with the resource to manage and execute your campaigns effectively. We’ve done these many times before and we know how to make sure that you maximise your return.
  4. Lowering your overall cost of undertaking marketing activity.
  5. We have a team of creative and graphic designers, software developers, website designers, search engine marketers, marketing experts and project managers. Through us, you gain access to this deep set of resources instead of building this yourself.

Blogs and Articles

mobile-viewport

Jan 9th

2017

CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]


Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi

Jun 7th

2016

CategoryPosted in Culture

Scorch joins the Dentsu Aegis Network as Scorch iProspect

Dentsu Aegis Network Acquires Majority Share of Scorch Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, withi […]


Xmas

May 6th

2016

CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]


RateMyAgent Website

May 5th

2016

CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Kulcar-banner_sm

Aug 13th

2015

CategoryPosted in Design & Creative

Kulcar – Web Design

Keep your car cool this summer with Kulcar Summers are a quintessential part of the Australian and NZ heritage—ice cream, beaches, swimmers and BBQs. Everyone who enjoys the splendours of summer also has to suffer boiling hot car interiors and scalding seats. Kulcar has an ingenious product that eases the pain of hot car interiors. Powered by the very thing […]


Sizzlers-01

Jun 29th

2015

CategoryPosted in Social Media

This June Scorch went junk free!

This June Scorch went junk free! Junk Free June is a new fundraising event that challenges people to give up junk foods during the month of June. Here at Scorch we decided to get involved. We’ve got the Cancer Society’s back – get ours by donating or spreading the word. 100% of the money raised from Junk Free June goes straight to the Cancer Society. The Cancer S […]


Noveco home page preview

Apr 3rd

2015

CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]


Gift Guide screenshot

Dec 11th

2013

CategoryPosted in Design & Creative

Guides on eCommerce Sites Work

Guides on eCommerce Sites Work Here is a simple example that Bookworld has put in place and the process of getting to this content was simple: a) They identified from web stats and the search bar usage stats that a certain portion of their visitors weren’t entirely sure what they wanted. b) They identified that people enjoyed having a simple visual guide to picki […]


godwinhome

Jun 18th

2013

CategoryPosted in Marketing

AdmitOne to Godwin Charli’s Facebook Competition

Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne. Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing pl […]


SeekLearningHome

Jun 5th

2013

CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]