May 6th


Posted in Culture

Scorch turns 10

It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like.

The Google Homepage from 4 May 2006

The Google Homepage from 4 May 2006

On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and currently boasts a rapidly growing team of 40, across two continents.

When I look at our team now, I’m extremely grateful for how much we’ve grown to deliver best practice and undeniable results for our many clients.


Our people are our greatest asset, allowing us to field a comprehensive suite of digital marketing disciplines covering SEO, SEM, UX, Design, Outreach, Digital PR and Social Media.

Our digital marketing journey has seen us thrive and survive the days of iframes, Flash websites, keyword stuffing, click affiliate networks, when expensive Adwords CPC was $3. As we walk down memory lane, flashbacks of websites designed in Photoshop and cut up in Fireworks/Dreamweaver trigger fond but also horrifying memories when we recall that sites were almost 95% images and took forever to load.

From days where TV, Radio, Print and Direct reigned supreme, we’ve seen out a global financial crisis, several Penguins and Pandas (who knew animals could affect so much change on digital), witnessed the rise of Facebook, Youtube and the rapidly changing digital marketing landscape.

Scorch Manila

I am proud to celebrate 10 years of Scorch. With a decade of continuous improvement ingrained in our culture, I am filled with boundless optimism for the next 10 years delivering only the best for our clients.

Who knows what the digital marketing landscape will look like in the next 10 years. We’ve got virtual reality threatening to hit widespread adoption any day now, AI helping us do our jobs better, and a whole new frontier of audience targeting and storytelling technologies to look forward to.

With Google patenting cyborg eyeball lens technology, it’s not too far-fetched to imagine a future where content is delivered straight into our fields of vision.


Whatever lies over the horizon, I’m confident that Scorch will be more than equipped to spearhead progress upon our foundational pillars of Marketing, Creative and Digital.

Here’s to the next 10 years!

Terence Hooi, Founder & CEO