SEO is a significant asset for big businesses. Enterprises can leverage its brand recognition and ability to develop content to drive SEO penetration where smaller businesses simply cannot.

Despite this fact, the small business sector is the strongest performing SEO competitor, often dominating search results where they simply should not. The key reason for this is that SEO is an overlooked asset and poorly managed by a wide majority of enterprises.

The common challenge in managing the asset includes separation of duties and internal political motives and directions. As a result for many enterprises, SEO is campaign-based or a box that requires ticking as opposed to being a strategic asset that requires curating.

Websites are launched where SEO is an afterthought and content is produced and published in a way that could even harm SEO, sometimes in an unrecoverable manner.

Our unique blend of Marketing and Tech makes us a valuable partner to have on your SEO panel. We are able to curate your website to help minimise the introduction of SEO risks while safely driving your website forward in SEO exposure and return. In addition to experience, SEO requires continuity, long term commitment and continuous improvement; values we hold in high regard.

Do you know what your SEO asset is worth? If it represents a significant value, then how much effort are you placing on curating this asset and growing its worth?


Competitor Monitoring

Track all SEO activities that your competitors are undertaking. We can identify all works undertaken and filter out activities that contribute to improved rankings. We can also identify newcomers before they become a serious threat. Our competitor monitoring allows us to be extremely responsive to competitor SEO activities and allows you to replicate, innovate and dominate.

24/7 SEO Risk monitoring

One of the challenges that enterprises face in managing SEO is the unknown “bugs” that are introduced during minor website updates and maintenance. Developers introduce unflattering SEO code, accidentally revert the website to a previous version and/or IT can introduce server changes which can have a tremendous negative effect on the website. Large businesses tend to face this more due to large team sizes and it is hard to keep track of these changes as they occur. We monitor, review and alert you of high impact SEO risks as they are introduced to your website, so you can respond before your rankings drop.

Website Migration

Transferring a website to a new domain carries a number of SEO risks, including loss of domain authority and/or organic search rankings. To ensure search traffic doesn’t suffer during this process, a website migration strategy needs to be executed as part of an overall launch strategy.

Platform Change

If you are rebuilding your core website platform e.g. changing CMS or eCommerce engines, or perhaps rebuilding a site from scratch, we provide services to assist with protecting and enhancing your SEO. Changing platforms is a great time to address some SEO issues that may have been problematic or difficult to address; and we have specialised tools and processes that will help you maximise the return you get from the project you are about to undertake. We are also able to ensure that you do not introduce new SEO risks in your new project.

Website & Domain Merging

Planning a website merge / brand merge is a seemingly dangerous time for SEO. If two websites are being merged, there is a risk of losing organic SEO traffic from one or both websites if the process is poorly managed. We are able to assist with planning the merge and walk your marketing and tech teams through the pitfalls and traps where the merge can go disastrously wrong.

Whitehat Link Building

Whitehat link building is the process of acquiring links naturally to minimise the risk of being penalised by search engines. This is an effective strategy for corporate businesses that can leverage their brand to attract high quality backlinks and bolstering the level of authority associated with their website.

Reporting and Analysis

Reporting and analysis ensure that our clients are kept up-to-date with the progress of their SEO program. Each month, our consultants will provide detailed reports that track Key Performance Indicators (KPIs) to measure the success of your campaign, while also identifying new opportunities.

Information Architecture (IA)

A strong Information Architecture (IA) is the cornerstone of onpage optimisation and it ensures your website has the foundation needed to perform in the search results. Our consultants will carry out thorough keyword research to identify the most valuable keywords in your space before mapping your IA accordingly.

CMS Selection

A successful SEO program requires a flexible Content Management System (CMS) that allows webmasters to easily make changes to their website. Our consultants can help you choose a CMS that meets these requirements and ensure your website has the backend essential for SEO success.

SEO Copywriting

Unique SEO Copy is one of the biggest challenges in ranking a website. Without unique value added content, some websites will never improve in rank and some could even be penalised. We provide SEO copywriting and editing to improve the SEO relevance on your website’s content. Common situations to use this service are:

  • Authoring new content to target certain keywords
  • Wordsmithing existing content to improve SEO performance
  • Rewriting content that was provided by partners and suppliers (eCommerce stores)

SEO Audits / Competitor Analysis / Opportunity Analysis

An SEO Audit is a great way to get a good snapshot as to how your website is performing against your competitors. We are also able to analyse your SEO opportunities and identify quick wins and areas that need more focus. The SEO audit is also a great service to take an SEO performance benchmark and to identify SEO risks that should be addressed. We are able to limit the scope of our audits to a technical audit or competitor and opportunity analysis.

SEO Risk Management

As your code base changes and you introduce enhancements and improvements on your website, these may cause damage to your SEO from time to time. We provide a service to monitor your website and to report on your SEO risks and performance on a monthly basis.

On-Demand SEO Consulting

For companies that are regularly embarking on new projects or are constantly re-inventing the site to improve SEO performance, we are able to provide on-demand SEO consulting. Some use this service to gain clarity with issues such as:

  • How should I name this page?
  • Have I got enough keywords here?
  • Where should I place this link?
  • Is this backlink worth anything?

Blogs and Articles


Jan 9th


CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]

Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi

Jun 7th


CategoryPosted in Culture

Scorch joins the Dentsu Aegis Network as Scorch iProspect

Dentsu Aegis Network Acquires Majority Share of Scorch Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, withi […]


May 6th


CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]

RateMyAgent Website

May 5th


CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Aug 13th


CategoryPosted in Design & Creative

Kulcar – Web Design

Keep your car cool this summer with Kulcar Summers are a quintessential part of the Australian and NZ heritage—ice cream, beaches, swimmers and BBQs. Everyone who enjoys the splendours of summer also has to suffer boiling hot car interiors and scalding seats. Kulcar has an ingenious product that eases the pain of hot car interiors. Powered by the very thing […]


Jun 29th


CategoryPosted in Social Media

This June Scorch went junk free!

This June Scorch went junk free! Junk Free June is a new fundraising event that challenges people to give up junk foods during the month of June. Here at Scorch we decided to get involved. We’ve got the Cancer Society’s back – get ours by donating or spreading the word. 100% of the money raised from Junk Free June goes straight to the Cancer Society. The Cancer S […]

Noveco home page preview

Apr 3rd


CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]

Gift Guide screenshot

Dec 11th


CategoryPosted in Design & Creative

Guides on eCommerce Sites Work

Guides on eCommerce Sites Work Here is a simple example that Bookworld has put in place and the process of getting to this content was simple: a) They identified from web stats and the search bar usage stats that a certain portion of their visitors weren’t entirely sure what they wanted. b) They identified that people enjoyed having a simple visual guide to picki […]


Jun 18th


CategoryPosted in Marketing

AdmitOne to Godwin Charli’s Facebook Competition

Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne. Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing pl […]


Jun 5th


CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]