SEO Audit / Competitor Analysis

We offer a specialised SEO competitor and industry analysis service. Our goal is to benchmark a website against its competitors and assess its current standings. This in-depth report is useful for the following purposes:

  1. A gap analysis. What is the difference between you and the top websites in your space?
  2. A standardised performance benchmark. By running this assessment every 6 or 12 months, it provides a timeline stamp of the site’s performance.
  3. Identifies the different SEO activities that various websites are undertaking and the overall effectiveness of these activities.
  4. A leaderboard of the search terms that different websites are performing well on and the value of these search terms.
  5. Identify high value keywords as well as long-tailed keywords that are desirable. We are also able to cross reference that against traffic count and website prominence.

We would also be able to make the following recommendations:

  1. SEO risks that your website is facing that need to be mitigated.
  2. SEO quick wins and long term opportunities.
  3. SEO limiting factors – things that are holding your website back.

This is a comprehensive service that looks under all stones. To gain a better understanding of what we will assess, or if you have any specific assessments you want executed, contact us today.

Blogs and Articles

mobile-viewport

Jan 9th

2017

CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]


Xmas

May 6th

2016

CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]


RateMyAgent Website

May 5th

2016

CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Noveco home page preview

Apr 3rd

2015

CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]


SeekLearningHome

Jun 5th

2013

CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]


A1Batterypro_Feature

Feb 18th

2013

CategoryPosted in Search

SEO recharges A1 Batterypro traffic

SEO recharges A1 Batterypro traffic Company Background A1 Batterypro is a successful family-owned business that specialises in all types of batteries and solar panels. They also have a fully extensive auto electrical workshop for diagnosis and repairs. The company has experienced growth that can be attributed to excellent business relationships with clients and p […]


bookworldIMG

Jan 16th

2013

CategoryPosted in Search

From Borders to Bookworld

From Borders to Bookworld You might have seen the TVCs and the radio plugs… maybe you’ve seen some PR. Equally important and not to be overlooked… you may have been influenced by Google Search. When Borders decided to rebrand to Bookworld, transitioning SEO Value over to the Bookworld website was paramount and crucial to business success, which is why Scorch was […]


Bicycles-Online1

Sep 6th

2012

CategoryPosted in Search

SEO Campaign gets results for Bicycles Online

SEO campaign delivers Position 1 on Google for Bicycles Online When Bicycles Online approached us to do their SEO campaign four months ago, their goals were to improve their website conversions and online revenue and to increase non-branded keyword traffic to their website. This is for high-converting primary keywords which they were not previously being found on […]


abhmerge

Jul 11th

2012

CategoryPosted in Search

AllansMusic & BillyHyde domain merge

Merging two domains is a tricky exercise to say the least; especially if both domains are high-value domains with proven SEO success and solid direct and referral traffic. In this situation, there are search terms that allansmusic.com.au would have ranking priority, and search terms where billyhyde.com.au would dominate. Both domains will also be merged into alla […]


AllansBillyHydeBanner

Jul 11th

2012

CategoryPosted in Search

AllansMusic Long Tail Targeting

As the SEO agency for AllansMusic, we were tasked to look for SEO opportunities and to provide some solutions to successfully target that space. We sold in to the management team at AllansMusic (now AllansBillyHyde) to commit on creating strong landing page environments to target brands and specific product categories as well as good attention to on-page optimisa […]