In order to provide big business results without the big business price tag, we have developed an easy to implement SEO service for small and midsized businesses.

Our small business SEO service is tailored for businesses wanting to turn their website into a powerful marketing asset. Our service is perfect for a business that recognises the importance of the role that SEO plays in the marketing mix. Essentially, SEO represents free marketing for the business.

By simply having good SEO, your business could gain business opportunities that others may miss out on.



  • The key to success is good custodianship over your SEO. All it takes is one little mistake and your website could fail.
  • Gaining results from SEO is a process of continuous improvement; thus is a long term commitment.
  • Targeting a set of keywords (or SEO by keyword list) is a sure fire way to fail at SEO.
  • Optimising the website will require both changes to the website as well as link building activities.
  • While no guarantee can be made that top positions for specific keywords can be attained, SEO must drive more traffic to your website or the initiative has failed.


  • We can help draw up the blueprint to your SEO success.
  • We can provide all services that are required to gain the results you seek.
  • We can monitor and track your SEO progress to make sure that it is meeting your goals.


  • If your current SEO provider is not delivering results.
  • If you are currently rebuilding / redesigning your website.
  • If paid search is working for you.
  • If SEO represents a significant asset and you don’t want to damage this asset.


Competitor SEO Assessment

  • Accurately assess your website against your competitor’s websites.
  • Analyse the keywords your competitors are targeting.
  • Analyse the gap between your website and your competitor’s website.
  • Estimate the cost of closing this gap.

SEO Strategy

  • Decide on the best keywords to target and differentiate between low hanging fruit and long term SEO goals.
  • Structure your website correctly to achieve these goals.
  • Identify the key obstacles to attaining this goal and design strategies to overcome these obstacles.
  • Design a link building strategy that will achieve results.

Technical SEO Audit

  • Review your website in detail to find every technical challenge and risk your website faces.
  • Conduct a workshop to present the fixes required.

Transparent Managed SEO Program

  • Undertake link building activities each month
  • Provide monthly progress reports.
  • SEO risk assessments.
  • Feedback and advice on ways to improve.
  • Regular Performance Reviews.

Blogs and Articles


Jan 9th


CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]

Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi

Jun 7th


CategoryPosted in Culture

Scorch joins the Dentsu Aegis Network as Scorch iProspect

Dentsu Aegis Network Acquires Majority Share of Scorch Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, withi […]


May 6th


CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]

RateMyAgent Website

May 5th


CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Aug 13th


CategoryPosted in Design & Creative

Kulcar – Web Design

Keep your car cool this summer with Kulcar Summers are a quintessential part of the Australian and NZ heritage—ice cream, beaches, swimmers and BBQs. Everyone who enjoys the splendours of summer also has to suffer boiling hot car interiors and scalding seats. Kulcar has an ingenious product that eases the pain of hot car interiors. Powered by the very thing […]


Jun 29th


CategoryPosted in Social Media

This June Scorch went junk free!

This June Scorch went junk free! Junk Free June is a new fundraising event that challenges people to give up junk foods during the month of June. Here at Scorch we decided to get involved. We’ve got the Cancer Society’s back – get ours by donating or spreading the word. 100% of the money raised from Junk Free June goes straight to the Cancer Society. The Cancer S […]

Noveco home page preview

Apr 3rd


CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]

Gift Guide screenshot

Dec 11th


CategoryPosted in Design & Creative

Guides on eCommerce Sites Work

Guides on eCommerce Sites Work Here is a simple example that Bookworld has put in place and the process of getting to this content was simple: a) They identified from web stats and the search bar usage stats that a certain portion of their visitors weren’t entirely sure what they wanted. b) They identified that people enjoyed having a simple visual guide to picki […]


Jun 18th


CategoryPosted in Marketing

AdmitOne to Godwin Charli’s Facebook Competition

Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne. Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing pl […]


Jun 5th


CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]