SEO Migration Service

We have a specialist service offered to businesses that have invested in SEO and are about to undertake one of the following activities:

  1. Implementing a website / eCommerce / Content Management System
  2. Switching or merging domains
  3. Redesigning or redeveloping an existing website
  4. Switching hosting or technological platforms
  5. Reorganising the website’s information architecture

If you are undertaking any of the above, you could be introducing significant SEO risk to your website. Undertaking these activities without adherence to best practice is the top reason why many of the most prominent websites lose SEO rankings and traffic.

Fixing problems introduced while undertaking these types of projects is more difficult than it seems and takes far longer after the fact, compared to when it is planned properly. The most common problem introduced is loss of traffic, and more dire errors could result in a temporary search engine ban / penalty that could last for 6-12 months.

Most SEO problems are discovered within days of going live with a new website, new domain or switching a platform; or when the analytics programs are reporting a sudden drop in traffic. In comparison, sites that are migrated properly under our care and supervision turn out to have an increase in traffic and improvements to conversion rates.

If you have experienced an SEO catastrophe when migrating a website or you don’t want to experience this, then it’s in the planning. 

Our consulting service can help with:

  1. Identifying and quantifying the SEO risk you face with your new project.
  2. Providing risk mitigation strategies to minimise or mitigate.
  3. Analysing content, structural, programmatic and technical decisions and find ways to minimise SEO transition risk.
  4. Advising technical developers how to undertake the project in an SEO compliant / friendly manner.
  5. Managing the SEO go-live process. We have specialised SEO testing software to ensure that when you go-live, your switch over will be as smooth as humanly possible.

Real Results

Enterprise SEO Services

Advanced Reporting and Monitoring
Advanced Competitor Tracking
SEO Copywriting
SEO Migration Services
SEO Advisory Services
Whitehat Link Building
PR Sensitive Link Building
PR and Social Outreach
Content Development
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SME SEO Services

Small businesses can be agile and responsive which in turn can result in great SEO results at lower budgets. We can produce an tailored SEO program that suits your business aspirations and budget.
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Blogs and Articles

mobile-viewport

Jan 9th

2017

CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]


Xmas

May 6th

2016

CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]


RateMyAgent Website

May 5th

2016

CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Noveco home page preview

Apr 3rd

2015

CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]


SeekLearningHome

Jun 5th

2013

CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]


A1Batterypro_Feature

Feb 18th

2013

CategoryPosted in Search

SEO recharges A1 Batterypro traffic

SEO recharges A1 Batterypro traffic Company Background A1 Batterypro is a successful family-owned business that specialises in all types of batteries and solar panels. They also have a fully extensive auto electrical workshop for diagnosis and repairs. The company has experienced growth that can be attributed to excellent business relationships with clients and p […]


bookworldIMG

Jan 16th

2013

CategoryPosted in Search

From Borders to Bookworld

From Borders to Bookworld You might have seen the TVCs and the radio plugs… maybe you’ve seen some PR. Equally important and not to be overlooked… you may have been influenced by Google Search. When Borders decided to rebrand to Bookworld, transitioning SEO Value over to the Bookworld website was paramount and crucial to business success, which is why Scorch was […]


Bicycles-Online1

Sep 6th

2012

CategoryPosted in Search

SEO Campaign gets results for Bicycles Online

SEO campaign delivers Position 1 on Google for Bicycles Online When Bicycles Online approached us to do their SEO campaign four months ago, their goals were to improve their website conversions and online revenue and to increase non-branded keyword traffic to their website. This is for high-converting primary keywords which they were not previously being found on […]


abhmerge

Jul 11th

2012

CategoryPosted in Search

AllansMusic & BillyHyde domain merge

Merging two domains is a tricky exercise to say the least; especially if both domains are high-value domains with proven SEO success and solid direct and referral traffic. In this situation, there are search terms that allansmusic.com.au would have ranking priority, and search terms where billyhyde.com.au would dominate. Both domains will also be merged into alla […]


AllansBillyHydeBanner

Jul 11th

2012

CategoryPosted in Search

AllansMusic Long Tail Targeting

As the SEO agency for AllansMusic, we were tasked to look for SEO opportunities and to provide some solutions to successfully target that space. We sold in to the management team at AllansMusic (now AllansBillyHyde) to commit on creating strong landing page environments to target brands and specific product categories as well as good attention to on-page optimisa […]