SEO Fix/Repair for Panda, Penguin and Hummingbird

 

If your SEO has been suffering with no clear sign of recovery no matter what you do, you need to read this.

2013 was a very tough year for SEO. Google released multiple iterations of the Panda / Penguin update and introduced Hummingbird. Many businesses and organisations that had enjoyed great SEO leading up to 2013 suddenly noticed a steady decline from as early as the end of 2012, with no clear sign of recovery in 2013. Some may even have received an “unnatural links” message from Google within Webmaster Tools.

As a result, we saw a surge of new clients with websites that showed the signs of being manually penalised by Google.

 

If you experience any of the following then you may have been penalised:

  1. Steady decline in traffic.
  2. SERP rankings do not respond to changes to your website. (On Page)
  3. SERP rankings do not respond to link building treatment
  4. You receive a “Unnatural inbound links” message from Google stating that you have “unnatural or artificial” links. (see below)

If you have been penalised, here are some facts you need to know:

  • Stop link building immediately.
    It is likely that you do not need to continue investing in any link building activities. In fact, any further link building activities you undertake may cause more problems if it is not done correctly.
  • Traditional SEO activity is likely not to work.
    You are maybe in SEO jail right now.
  • Traffic loss may not necessarily be attributed to a penalty.
    With the number of changes that have occurred in 2013, your SEO rankings may simply not be enough to continue attracting traffic as it has in previous years.
  • It may not be your SEO firm / person / company’s fault.
    We have many instances wherein clients who have seemingly followed best practice still been hit with a penalty.
  • Genuine links are being penalised.
    We have many instances of genuine inbound links from genuine content that are being penalised.
  • Remove the possibility of your website being penalised.
    If there is a chance that you have been penalised then all future efforts to improve rankings will be impeded. Therefore it is important to rule out the possibility of a manual penalty before continuing with future SEO investments.
  • This can be fixed!
    We have successfully revoked penalties and have noted improvements in SEO rankings / traffic. It is a tedious effort but it can be done!

We can help you get your penalty revoked:

 

 

 

Next Steps

If you are unsure if you have been penalised or if you are unhappy with your SEO results and you simply want a second opinion, please contact us today. We will need access to:

    1. The domain / website affected
    2. Your Google Webmaster Tools account (if you have it)
    3. Your Google Analytics account (if you have it)

Our SEO consultants can review that data and provide you with help to recover your SEO.

 

Real Results

Enterprise SEO Services

Advanced Reporting and Monitoring
Advanced Competitor Tracking
SEO Copywriting
SEO Migration Services
SEO Advisory Services
Whitehat Link Building
PR Sensitive Link Building
PR and Social Outreach
Content Development
Read more

SME SEO Services

Small businesses can be agile and responsive which in turn can result in great SEO results at lower budgets. We can produce an tailored SEO program that suits your business aspirations and budget.
Read more

Blogs and Articles

mobile-viewport

Jan 9th

2017

CategoryPosted in Search

Are you ready for Google’s Mobile-first Index?

Are you ready for Google’s Mobile-first Index? Google’s search results are finally going to catch up to the shift towards mobile. With more searches occurring on mobile devices than ever before, Google recently announced that it will start experimenting and tweaking their index to be mobile-first – a major shakeup in the status quo of how sites and pages will be […]


Terrence Hooi, Matt Crook, Simon Ryan, Kevin Hooi, Ian Hooi

Jun 7th

2016

CategoryPosted in Culture

Scorch joins the Dentsu Aegis Network as Scorch iProspect

Dentsu Aegis Network Acquires Majority Share of Scorch Dentsu Aegis Network today announces the acquisition of leading performance marketing agency Scorch Pty Ltd (Scorch) in Australia. Scorch will become Scorch iProspect, joining the existing global performance marketing agency iProspect and adding scale to the network’s digital capabilities in the market, withi […]


Xmas

May 6th

2016

CategoryPosted in Culture

Scorch turns 10

Scorch turns 10 It’s hard to imagine what the world was like 10 years ago. Imagine a world without iPhones, Androids, Instagram, Twitter, Uber or even Google Maps but that was what living in 2006 was like. On 4 May 2006, I incorporated Scorch (then called MessageForce) and became employee #1. From humble beginnings, Scorch has grown from strength to strength and […]


RateMyAgent Website

May 5th

2016

CategoryPosted in Case Studies

Client Spotlight – RateMyAgent

Client Spotlight – RateMyAgent Established in 2014, RateMyAgent has grown to become the no. 1 real estate ratings and statistics website in Australia. In 2015 alone, close to $8bn in real estate has been transacted with the help of RateMyAgent and not a dollar of commission has been charged to agents. Forging a unique identity in a crowded market With a foc […]


Kulcar-banner_sm

Aug 13th

2015

CategoryPosted in Design & Creative

Kulcar – Web Design

Keep your car cool this summer with Kulcar Summers are a quintessential part of the Australian and NZ heritage—ice cream, beaches, swimmers and BBQs. Everyone who enjoys the splendours of summer also has to suffer boiling hot car interiors and scalding seats. Kulcar has an ingenious product that eases the pain of hot car interiors. Powered by the very thing […]


Sizzlers-01

Jun 29th

2015

CategoryPosted in Social Media

This June Scorch went junk free!

This June Scorch went junk free! Junk Free June is a new fundraising event that challenges people to give up junk foods during the month of June. Here at Scorch we decided to get involved. We’ve got the Cancer Society’s back – get ours by donating or spreading the word. 100% of the money raised from Junk Free June goes straight to the Cancer Society. The Cancer S […]


Noveco home page preview

Apr 3rd

2015

CategoryPosted in App & Software Development

Noveco – A Bespoke Approach for a Revolutionary System

  Noveco – A Bespoke Approach for a Game Changing System   Noveco needed an agency to address brand and perception issues it was facing. Being a technical product with unique USPs, Noveco was in search for the right positioning and brand strategy for its brand and its flagship ePM product. It was in search of a Digital Marketing agency who could a […]


Gift Guide screenshot

Dec 11th

2013

CategoryPosted in Design & Creative

Guides on eCommerce Sites Work

Guides on eCommerce Sites Work Here is a simple example that Bookworld has put in place and the process of getting to this content was simple: a) They identified from web stats and the search bar usage stats that a certain portion of their visitors weren’t entirely sure what they wanted. b) They identified that people enjoyed having a simple visual guide to picki […]


godwinhome

Jun 18th

2013

CategoryPosted in Marketing

AdmitOne to Godwin Charli’s Facebook Competition

Godwin Charli, a Melbourne-based fashion retailer, recently emailed their customers, inviting them to enter a competition which gave them the chance to win a new-season wardrobe. The campaign used two of Scorch’s products: Remarket360 and AdmitOne. Scorch designed the EDM template and set up Godwin Charli’s customer database in Remarket360, our email marketing pl […]


SeekLearningHome

Jun 5th

2013

CategoryPosted in App & Software Development

Seeking improvement

Australia’s largest course portal invests in user experience Dedicated to bringing the best expert advice and guidance to Australians looking for the right courses, SEEK Learning made a commitment to ensure that its website offered the best user experience. As a result, on the 26th of March 2013, SEEK Learning released its new website, true to its philosophy of p […]